Get more of what you want for less

shipping-rates

I love analysing the stats on my new online shop because they tell me things about customer behaviour that I haven’t known before. For example, the percentage of people who add notebooks to their shopping cart is much larger than the people who actually buy notebooks.

So I wondered, does that mean people are balking at paying an extra $2 for shipping and opting out of the purchase? Quite possibly.

Small parcels have relatively low  postage costs and I’ve decided that I can absorb them into my business if it means more sales. So go forth… anything up to $25 will now ship free and you can get quite a lot for that.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: